Company description
Off Page SEO & Outreach
There are well over 200 factors which Google will consider when a user types in a search query in order to show the most relevant and useful information as quickly as possible. One major factor in Google’s search algorithm is the presence of quality backlinks.
The term ‘link building’ is an old and somewhat incorrect statement, as the best links to get are links which are earned due to an incredible content marketing and SEO strategy working hand in hand.
Sure, there are manual aspects to gaining links and elements of ‘building’ links BUT – does anything that is easy and quick to ‘build’ offer any quality?
Backlinks remain to be an essential Google ranking factor and through innovation and improvements, Google has managed to weed out and ignore low-quality backlinks. We monitor a metric known as Domain Rating (DR) which is a score out of 100 that indicates the overall trust, authority and strength of your website.
QUICK QUOTE FOR LINK BUILDING
In general, the higher your Domain Rating, the more your website will rank for core search terms. Gaining quality backlinks will increase your Domain Rating over time but, it is a ‘quality over quantity’ approach.
What is a Backlink/External Link
A backlink is when a separate third-party website places a clickable link to your webpage on their own website. In the eyes of search engines, a backlink is considered a vote of confidence. This is why it is essential to craft a well researched and focused Off Page Link Building Strategy in order to gain quality backlinks from high quality and trusted websites.
It is important to know who is linking to your website, as the wrong kind of backlinks will hurt your website rankings. Backlinks coming from low-quality websites or websites which are completely irrelevant to your niche can cause drops in online rankings and even a Google penalty.
Gaining a large number of quality backlinks which point to your website will boost your website authority, trust as well as online credibility. In turn, you will start to see an increase in both quality organic traffic as well as organic keyword rankings.
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